Impossible Foods: Nature
Brand
Date
Apr 2023
Description
Impossible Foods highlights the origins of its plant-based production in the project 'Nature.' This documentary-style film focuses on the relationship between food production and land usage, grounding its narrative in the tactile environment of soil and local flora. Produced by the team at Deloitte Digital, the creative execution utilizes live-action techniques to emphasize organic textures. The film maintains a raw, documentary aesthetic, employing grainy, vertical-format visuals and natural lighting to explore the themes of land and environment.
Style
Documentary, Vertical, Grainy, Organic
Industries
Color
Forest Green
Beige
Background
Forest
Context
Advertising Campaign, Social Media / Short Form Video
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