iessi

Feb 2024

The brand identity for iessi centers on a minimalist aesthetic that bridges beverage packaging and high-contrast graphic design. The project incorporates clean, bold typography paired with a vibrant orange and deep red palette to establish a distinct visual language across both physical collateral and product labelling. Photography by Alecio Ferrari captures the beverage packaging with a focus on tactile finishes, using soft, diffused lighting and warm tones to highlight the amber liquid and textured surfaces. Graphic design contributions from AD-REM and Maiarelli Studio define the system's structural grid and high-contrast typography, while motion work by Michele Foti introduces a futuristic, distorted quality to the brand assets. The identity is further extended through branded stationery and custom tote bags, captured with an editorial, analogue film quality.

Horizontal, Commercial, Clean

Beverages