The brand identity for iessi centers on a minimalist aesthetic that bridges product design and graphic communication. The project utilizes high-contrast color blocking, pairing vibrant orange and deep red hues with heavy sans-serif typography to establish a distinct visual language across both physical packaging and digital collateral.
Featuring photography by Alecio Ferrari and graphic design by AD-REM and Maiarelli Studio, the work maintains a clean, structured appearance. The execution incorporates tactile elements like condensation and textured labels, alongside motion sequences featuring ribbed glass distortions. With set design by Laura Doardo, the project applies this visual system across diverse touchpoints including stationery, canvas totes, and commercial beverage displays.
