Idaho Office of Drug Policy
Fentanyl: All It Takes Is Everything | Voicemail
Date
Mar 2026
Description
The Idaho Office of Drug Policy presents Fentanyl: All It Takes Is Everything | Voicemail, a public awareness campaign focused on the gravity of the fentanyl crisis. The piece captures a quiet, intimate domestic moment, showing a mother bathing an infant in a kitchen sink setting. Shot in a documentary style, the film utilizes natural light and warm ambient tones to create a sense of realism. The creative direction, led by Richard Linnett, relies on the atmospheric interplay between window-filtered daylight and domestic lighting to anchor the narrative.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Beige
Jet Black
Background
Kitchen
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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