Idaho Office of Drug Policy

Apr 2026

The Idaho Office of Drug Policy addresses substance use in this public awareness campaign. Titled 'Fentanyl: All It Takes Is Everything,' the project utilises a cinematic approach to explore the high-stakes reality of the crisis within an intimate domestic setting. The spot features a live-action narrative centered on a man in a living room, using a moody, low-key lighting palette to maintain a somber and focused atmosphere. Produced with agency and creative support from Richard Linnett and production by Dylan Amundson, the work relies on a minimalist visual language. The interior scenes shift between focused character portraits and peripheral domestic details to ground the messaging in a relatable environment.

Vertical, Commercial, Cinematic, Moody

Low-key / chiaroscuro

Public Awareness

Living Room

Advertising Campaign