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·What if you could make analyzing a big bank’s data no big deal?

IBM: What if you could make analyzing a big bank’s data no big deal?

Brand

Date

Apr 2023

Description

IBM presents a look at data analysis solutions through this narrative-driven commercial, focusing on the utility of hybrid cloud capabilities within the enterprise sector. The film tracks a corporate professional in a modern office, bridging the gap between traditional banking infrastructure and the digital tools required to manage complex data. Produced by Ogilvy UK and ProdCo, the spot utilizes a cinematic and clean aesthetic, characterized by cool lighting tones and sharp transitions. The execution integrates live-action footage with visual effects, illustrating the intersection of physical workspaces and digital visualizations to communicate the brand's technology.

Style

Horizontal, Cinematic, Cool, Clean

Techniques

VFX / visual effects

Industries

Enterprise & B2B Software

Color

Navy

Jet Black

Background

Office

Context