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·What if buildings could tell you how they could be more efficient?

IBM: What if buildings could tell you how they could be more efficient?

Brand

Date

Apr 2023

Description

This IBM commercial highlights the integration of AI-driven analytics into building management systems to improve energy efficiency and reduce carbon emissions. Centered on the intersection of physical infrastructure and enterprise software, the film illustrates the optimization of HVAC systems, elevator diagnostics, and corporate office environments. Produced by ProdCo with agency support from Ogilvy UK, the spot utilizes high-end live-action cinematography and clean VFX to visualize complex data workflows. The visual narrative tracks a professional navigating office spaces and mechanical utility areas, emphasizing the tangible application of smart building technology through a polished, professional lens.

Style

Horizontal, Commercial, Warm, Polished

Techniques

VFX / visual effects

Industries

Enterprise & B2B Software

Color

Blush

Pure White

Background

Office

Context