IBM explores the intersection of high-performance athletics and digital accessibility in Run Keeper. The project features Simon Wheatcroft navigating a training session on a grass field, utilizing audio guidance and mobile technology to maintain his pace.
Captured with a cinematic, low-key lighting approach, the film highlights the integration of wearable data into sports. Through a monochrome palette and dramatic lens flares, the production emphasizes the runner's focus and the application of technology within the fitness and gaming sector.
