I Can't Believe It's Not Butter: Gordon
Date
Jan 2026
Description
I Can't Believe It's Not Butter enlists Gordon Ramsay for this commercial spot, bringing the chef into a high-energy kitchen environment. The project leans into a polished, live-action technique, capturing a moment of staged skepticism as the chef interacts with the product amidst a busy production set. Produced by Salt Studios with creative input from Salt XC, the spot maintains a crisp, commercial aesthetic. The setting highlights a functional professional kitchen, complete with stainless steel elements and active film production gear visible in the frame, while maintaining a moody, cinematic lighting palette.
Style
Horizontal, Commercial, Moody, Polished
Industries
Color
Pure White
Jet Black
Background
Commercial Kitchen
Context
TVC / TV Commercial
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