Garmin explores the psychological and physical facets of endurance in its 'Why Do We Run?' project. The piece channels a cinematic, live-action approach to capture the varied environments runners inhabit, from isolated rural roads under heavy skies to the high-energy pulse of city night runs.
With a desaturated color palette, the film moves through shifting lighting conditions—transitioning from the dim glow of artificial streetlamps to daylight waterfront settings. The narrative rhythm highlights individual and group efforts, focusing on the diverse human connection to movement.
