Hyundai: Owner Stories
Brand
Date
Apr 2024
Description
Hyundai’s Owner Stories project is a commercial video series centered on personal narratives within the automotive landscape. The narrative weaves together candid, live-action footage of family interactions with broader cinematic sequences that evoke a sense of travel and connection. Utilizing natural light and a warm color palette, the film leans into an intimate, observational aesthetic. The project features sound design and music by SoStereo, providing a melodic backdrop to the interview-based structure.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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