Hyundai: Kona 2023
Brand
Date
Apr 2024
Description
Hyundai presents the 2023 Kona, a commercial campaign highlighting the SUV's updated interior technology and performance capabilities. The spot focuses on the integration of driver-centric features, moving between the digital instrument cluster, touchscreen navigation, and wireless charging components. Captured through crisp automotive cinematography, the film balances exterior driving sequences with controlled interior close-ups. By utilizing slow motion and live-action technique, the project emphasizes the vehicle's design and modern cabin layout against a clean urban backdrop. Sound and music production were provided by SoStereo.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Scarlet
Charcoal
Background
Road
Context
TVC / TV Commercial
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