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Hyundai: Hyundai Tucson

Brand
Hyundai
Date

Apr 2024

Description

Hyundai introduces the latest Tucson SUV in this automotive commercial, capturing the vehicle's design evolution within a nocturnal urban setting. The spot emphasizes the interior technology suite, highlighting the 10.25-inch navigation interface and the Bose premium audio system. The narrative follows a driver utilizing the Hyundai Digital Key and voice recognition features, grounding the high-tech cabin elements in a real-world context. The production employs cinematic lighting to transition between street-level ambience and the illuminated dashboard displays, maintaining a clean aesthetic throughout the live-action sequences. Music and sound production for the campaign was provided by SoStereo.

Style

Horizontal, Cinematic, Clean

Industries
Mass Market Automotive
Color
Silver
Jet Black
Background

Street

Context

TVC / TV Commercial

Associated creatives

SoStereo
SoStereoMusic / Sound
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