Huxbaby: Treasures

Brand

Huxbaby

Date

Jan 2024

Description

Treasures is a children's fashion campaign for Huxbaby that presents a nostalgic, playful take on youth athletic and leisure wear. The imagery centres on an outdoor tennis court and poolside setting, layering classic, sun-drenched sporting motifs with whimsical graphic prints. Photographer Duncan Killick utilizes natural light to maintain a clean, warm aesthetic throughout the series, emphasizing the collection's pastel color palette and signature bear, strawberry, and dinosaur motifs. Fashion stylist Sheridan Davey curated the looks, which pair functional children's staples—such as matching sweatsuits, overalls, and swim sets—with props ranging from vintage wooden tennis rackets and trophies to cassette players and toy cameras.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Context

Lookbook