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Various Campaigns: Humantra RL Launch Campaign

Date

Aug 2026

Description

The Humantra RL Launch Campaign presents a series of editorial and documentary-style portraits centered on a lush garden aesthetic. Photographed by Aaron Crossman, the campaign utilizes natural light to capture candid, lifestyle-oriented moments across a variety of outdoor settings. The visuals lean into an earthy, nostalgic tone, enhanced by the use of analogue film techniques and grainy textures. Featuring makeup styling by Kate Tighe, the imagery highlights organic details ranging from rustic brickwork and dense foliage to fresh produce and patterned textiles. The campaign documentation focuses on relaxed, atmospheric compositions that place the subjects within vibrant landscapes and sun-drenched garden environments.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Color
Pure White
Background

Garden

Context

Advertising Campaign

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