Hube Magazine

Apr 2026

In Raw Distance, Hube Magazine presents a compelling fashion editorial that masterfully interrogates the relationship between high-concept tailoring and stark urban environments. Captured through the lens of photographer Ami Lusinchi, the series moves beyond traditional model portraiture, utilizing a rhythmic interplay of architectural geometry and natural light to frame its subjects. Fashion director Gabriella Norberg and stylist Francisco Ugarte curate a wardrobe defined by structured silhouettes, where the tension between rigid, industrial surfaces—like corrugated metal and raw concrete—and the delicate, tactile elements of lace, feathers, and braided fabrics takes center stage. By embracing an aesthetic of editorial minimalism, the production strips away excess, forcing a focus on the clean lines of each ensemble and the deliberate, composed movements of model Lottie Morris. Casting director Elisa Serra Pompei plays an instrumental role in maintaining this cohesive visual language, selecting a subject whose cropped hairstyle and neutral expressions mirror the sharp, restrained palette of the imagery. Whether utilizing soft natural light to highlight the dewy texture of a portrait or exploiting the harsh, directional shadows of an outdoor backdrop, the project leans into cinematic storytelling. Raw Distance ultimately stands as a sophisticated exploration of form, offering a masterclass in modern styling where every accessory and layer serves to emphasize the sculptural quality of the human form within a minimalist, built landscape.

Editorial, Editorial, Vertical, Vertical

Natural light, Natural light