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H&R Block: Maximum Refund

Date

Feb 2024

Description

H&R Block explores a moment of financial relief in this commercial spot, Maximum Refund. The narrative centres on an outdoor wedding ceremony, using a comedic interruption to bridge the gap between a life milestone and the receipt of tax information. Produced by Ogilvy Toronto, the production utilises live-action technique to ground the scenario. The cinematic framing and natural light capture the atmosphere of the wedding venue, maintaining a clean, lifestyle-focused aesthetic throughout the commercial.

Style

Lifestyle, Horizontal, Cinematic, Clean

Techniques

Natural light

Industries
Event

Wedding

Background

Sports Venue

Context

TVC / TV Commercial

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