H&R Block: “Willie” (Super Bowl)
Brand
Date
Oct 2025
Description
For their Super Bowl presence, H&R Block delivers a narrative-driven commercial featuring musician Willie Nelson. Directed through Hungryman, the spot follows Nelson as he navigates a humorous endorsement deal for shaving cream that masks a significant tax discrepancy. The film leans into polished, live-action technique, moving between an office setting and a locker room. Created by agency Campbell Mithun, the project utilizes professional broadcast framing to emphasize the comedic interactions between the artist and his advisors.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Color
Jet Black
Pure White
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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