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H&R Block: Instant Refund

Date

Feb 2024

Description

H&R Block’s Instant Refund campaign features a series of lighthearted vignettes exploring the anticipation of financial returns during everyday life. Developed by Ogilvy Toronto, the project employs a live-action technique to translate the tax-filing experience into a narrative sequence. The commercial moves through diverse environments, including an office breakroom, a barbershop, and a wedding ceremony. Each scene utilizes cinematic framing and balanced lighting to maintain a clean, consistent visual language as the brand highlights its service offering.

Style

Horizontal, Cinematic, Clean

Industries
Context

TVC / TV Commercial

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