House of Adjaycent: Brand Identity

Aug 2025

House of Adjaycent establishes a visual language for its skincare brand through a series of product-focused assets that balance commercial utility with artistic illustration. The identity project centers on clean packaging housed within textured stone environments, utilizing soft, directional natural light to highlight the tactile quality of dark glass and amber bottles. Moving beyond traditional beauty advertising, the identity layers graphic typography and hand-drawn illustrations directly onto the product surfaces and surrounding compositions. Featuring contributions from Claire Chang, Darryl Cheong, Jay Liu, and Toh Xing Jie, the project leans into a mixed-media approach, incorporating whimsical line art and collage elements to create a distinctive brand aesthetic.

Commercial, Clean, Vertical

Stone Texture

E-commerce / Product