Hotel Paradiso: Ss24

Brand

Hotel Paradiso

Date

Jan 2024

Description

The Hotel Paradiso SS24 project is a resort-wear campaign that balances architectural precision with a lush, tropical narrative. Photographed by Georges Antoni, the series utilises a clean, sun-drenched aesthetic to highlight the vibrant, illustrative prints and intricate textiles of the collection. The imagery moves between minimalist indoor settings and expansive outdoor pool decks, leaning into a nostalgic, 1970s-inflected atmosphere. Stylised botanical framing and soft natural light are used to create depth, often incorporating interior design elements like chrome bar carts and arched structural details to anchor the fashion within a curated, high-end lifestyle context. Creative direction and styling for the production were led by Justin Woo, with hairstyling by Daren Borthwick and makeup artistry by Linda Jefferyes.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Context

Lookbook