Hotel Paradiso
Ss24
Jan 2024
The Hotel Paradiso SS24 collection campaign presents a vibrant, resort-inspired narrative that leans into a contemporary lifestyle aesthetic. Creative director Justin Woo crafts an atmosphere of effortless relaxation, anchoring the series in lush, tropical-infused environments that bridge the gap between polished interiors and sun-drenched outdoor settings. The visuals prioritise a cohesive, high-saturation palette, with photographer Georges Antoni employing natural light to highlight the intricate textile prints and flowing silhouettes of the garments. The production moves between minimalist architectural spaces and dense botanical foliage, using natural framing and depth of field to draw focus to the collection's illustrative motifs. The editorial imagery—supported by hairstyling from Daren Borthwick and makeup by Linda Jefferyes—utilises a warm, clean aesthetic, punctuated by occasional grainy, analogue-inspired textures that evoke a subtle 1970s nostalgia.
Editorial, Vertical, Warm, Clean
Natural light
Designer Fashion
Lookbook
