Brand
ProjectBrand Identity

Hotel Clouds Brand Identity 2025
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Description
Graphic design asset for the Hotel Clouds brand identity project created by As We Proceed. The composition features bold blue sans-serif typography repeatedly overlaid onto a soft, heavily draped white fabric texture. The text includes brand elements such as Clouds, LCH, Appart Hotel, and 1651 Rue Saint Hubert. The lighting is soft and natural, emphasizing the folds and creases of the material.