BrandHotel Clouds
ProjectBrand Identity

Hotel Clouds Brand Identity 2025
Associated creatives
Tags
Description
Graphic design asset for the Hotel Clouds brand identity project created by As We Proceed. The composition features bold blue sans-serif typography repeatedly overlaid onto a soft, heavily draped white fabric texture. The text includes brand elements such as Clouds, LCH, Appart Hotel, and 1651 Rue Saint Hubert. The lighting is soft and natural, emphasizing the folds and creases of the material.
Style
Horizontal, Commercial, Clean, Tactile
Techniques
Typography, Vector
Color
Pure White (80%)
Royal Blue (20%)
Background
Fabric Texture
Context
Brand Film / Corporate Video