Homestore

Feb 2025

Homestore’s latest commercial, 'What's Your Home Waiting For', showcases the brand’s extensive selection of furniture through a series of interactions within a retail showroom. Directed by AdSmart from Sky, the spot features a family navigating various living and bedroom sets, testing the comfort of seating and bed options while consulting with sales staff on material finishes. Utilizing live-action technique, the film captures the bright, inviting environment of the store. The execution leans into clean visual framing and natural light to highlight the scale of the product offering, focusing on the accessibility and breadth of the retail space for prospective shoppers.

Horizontal, Commercial, Clean

Specialty Retailers

Retail Store

TVC / TV Commercial