HomeGoods
Chicago Timelapse
Brand
ProjectChicago Timelapse
Date
Sep 2026
Description
HomeGoods transforms a downtown Chicago plaza into an oversized showroom in this commercial timelapse campaign. The project documents the installation of scaled-up domestic objects, including a frying pan, a dome lamp, and a cocktail shaker, placed against the backdrop of the city skyline. Developed by agency Fallon, the film utilizes rapid cuts to showcase the retail execution, transitioning from the assembly process featuring crews and heavy machinery to close-up shots of retail price tags. The piece leans into a vertical format, highlighting the brand's competitive pricing through integrated QR codes.
Style
Vertical, Commercial
Techniques
Timelapse
Industries
Specialty Retailers
Color
Jet Black
Pure White
Scarlet
Background
Public Square
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.