HomeGoods
Chicago Timelapse
BrandHomeGoods
ProjectChicago Timelapse
Date
Sep 2026
Description
HomeGoods transforms a downtown Chicago plaza into an immersive retail showcase through a series of large-scale installation pieces. The project, conceptualized by Fallon, features oversized replicas of home decor items, including a modern dome lamp and a striped cocktail shaker, set against the city skyline. Captured through a high-energy timelapse, the commercial film documents the logistical assembly process on the public square. Intercut with the construction sequences are tight product-focused shots highlighting retail price tags and interactive QR codes, grounding the outdoor installation within the brand's broader retail strategy.
Style
Vertical, Commercial
Techniques
Timelapse
Industries
Specialty Retailers
Color
Jet Black
Pure White
Scarlet
Background
Public Square
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.