HomeGoods transforms a downtown Chicago plaza into an oversized showroom in this commercial timelapse campaign. The project documents the installation of scaled-up domestic objects, including a frying pan, a dome lamp, and a cocktail shaker, placed against the backdrop of the city skyline.
Developed by agency Fallon, the film utilizes rapid cuts to showcase the retail execution, transitioning from the assembly process featuring crews and heavy machinery to close-up shots of retail price tags. The piece leans into a vertical format, highlighting the brand's competitive pricing through integrated QR codes.
