H&M
Tailoring AW24
Brand
ProjectTailoring AW24
Date
Aug 2024
Description
H&M presents its Tailoring AW24 campaign, a fashion editorial collection that emphasises architectural silhouettes and elevated construction. The campaign, captured by photographer Maya Skelton, focuses on the intersection of sharp, formal suiting and refined casual wear. Utilizing a minimalist studio aesthetic, the series relies on soft directional lighting to draw out the intricate textures of oversized blazers, tailored trousers, and dark denim. The imagery maintains a clean, desaturated palette throughout, prioritising the draping and metallic detailing of the garments within a neutral, high-contrast composition.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
High Street Fashion
Associated creatives
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