H&M: Tailoring AW24
Brand
Date
Aug 2024
Description
H&M presents the Tailoring AW24 collection, a studio-based fashion campaign focusing on architectural silhouettes and refined wardrobe staples. Photographed by Maya Skelton, the series leans into an editorial aesthetic characterized by clean, minimalist compositions. The imagery utilizes a neutral color palette and soft, directional lighting to emphasize the textures of the collection, ranging from structured blazers and wide-leg trousers to denim separates. Each shot maintains a consistent, desaturated look, prioritizing the drape and craftsmanship of the garments against seamless studio backgrounds.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.