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Brand
H&M
ProjectTailoring AW24
Woman wearing a black coat holding a large textured black bag against a light grey background

H&M Tailoring AW24 2024

Associated creatives

Maya Skelton
Maya SkeltonPhotographer

Tags

woman holding large bagwoman in black coatwoman holding bagblack coatlarge black bagwoman wearing black turtleneckblack turtleneckbrunette womanwoman posing

Description

A striking fashion portrait for H&M's Tailoring AW24 campaign, photographed by Maya Skelton. The image features a woman with long dark hair, wearing a black turtleneck and a dark coat, holding a large textured black bag close to her chest. She gazes directly toward the camera with a neutral expression. The composition is set against a minimalist light grey seamless background, utilizing soft directional lighting that highlights the textures of her garments and accessories.