H&M: Summer 2018

May 2025

H&M presents its Summer 2018 campaign, a commercial film that highlights the brand’s seasonal apparel collection. The project leans into a cinematic visual language, moving through a series of vignettes that shift from intimate, sunlit interiors to the kinetic energy of urban train stations and coastal highway vistas. The film features a diverse range of settings, including lush garden paths and city streets, captured with a warm, natural light aesthetic. Produced by Ocean Films, the narrative employs drone footage and fluid editing to frame the collection’s striped dresses, swimwear, and patterned shirts within a sun-drenched, seasonal context.

Horizontal, Cinematic, Warm, Clean

Natural light, Drone footage

Bedroom

Advertising Campaign