H&M: Studio Destination
Brand
Date
Jun 2025
Description
Studio Destination is a fashion campaign for H&M, capturing a series of coastal lifestyle narratives through the lens of photographer Hedvig Jenning. The series features model Arnelle Slot, moving between sun-drenched beach scenes and moody, twilight-lit environments. Utilizing analogue film techniques and natural light, the project balances a clean editorial aesthetic with the organic, rugged textures of the shoreline. The imagery incorporates a mix of warm golden hour tones and raw, atmospheric lighting to highlight the collection's resortwear detailing and structural design.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Context
Lookbook
Associated creatives
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