H&M
Studio Destination
Brand
ProjectStudio Destination
Date
Jun 2025
Description
Studio Destination serves as a high-street fashion campaign for H&M, centering on an editorial narrative that blends resortwear with coastal landscapes. Through a series of portraits and lifestyle frames, the project leans into an outdoor aesthetic set against rugged beaches, rocky shorelines, and twilight environments. Photographer Hedvig Jenning captures model Arnelle Slot across a variety of settings, utilizing natural light and golden hour warmth to emphasize textile details and skin texture. The imagery employs an analogue film aesthetic, balancing raw, moody compositions with clean, sun-kissed portraiture.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Lookbook
Associated creatives
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