Studio Destination is a fashion campaign for H&M, capturing a series of coastal lifestyle narratives through the lens of photographer Hedvig Jenning. The series features model Arnelle Slot, moving between sun-drenched beach scenes and moody, twilight-lit environments.
Utilizing analogue film techniques and natural light, the project balances a clean editorial aesthetic with the organic, rugged textures of the shoreline. The imagery incorporates a mix of warm golden hour tones and raw, atmospheric lighting to highlight the collection's resortwear detailing and structural design.
