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Model in white crop top and denim trousers kneeling on a sandy beach at dusk with ocean waves in the background.

H&M Studio Destination 2025

About

A fashion campaign portrait for H&M's Studio Destination project, photographed by Hedvig Jenning with model Arnelle Slot. The model is kneeling on a sandy beach at dusk, wearing a white ribbed crop top and unbuttoned denim trousers. The natural evening lighting catches the texture of the sand and water in the background. The mood is relaxed yet editorial, capturing an outdoor lifestyle narrative.

Brand

H&M

Project

H&M Studio Destination 2025

Keywords

woman in white crop topwhite crop topcrop topdenim trouserswoman kneeling on beachwoman kneelingfemale model

Credits

Hedvig Jenning
Photographer
Arnelle Slot
Model

Styles

EditorialLifestyleVerticalWarm

Techniques

Analogue / filmNatural light

Industries

High Street Fashion

Background

Sandy Beach

Context

Advertising Campaign
From the same project