H&M
Mens FW24 Lookbook
Sep 2024
The H&M Mens FW24 lookbook presents a collection of seasonal essentials through a focused editorial lens. Captured by photographer Daniel Archer with creative direction from Grace Margetson, the project highlights the tactile quality of the collection’s layering pieces, ranging from corduroy jackets to ribbed knitwear. Fashion editor and stylist Ursula Wangander curates the silhouettes, leaning into relaxed-fit tailoring and neutral layering. The series features model Teun van Stein, presented against clean, minimalist studio backdrops that emphasize the garment textures. The execution relies on monochromatic palettes and soft, directional lighting to define the collection’s earthy aesthetic.
Editorial, Vertical, Monochrome
High Street Fashion
Lookbook
