H&M presents the Mens FW24 lookbook, a series of editorial portraits that focus on the material quality and silhouette of the season’s collection. Photographed by Daniel Archer, the work centers on model Teun van Stein, documenting an array of textures ranging from heavy corduroy to ribbed knitwear.
Under the creative direction of Grace Margetson, the project utilizes a minimalist approach to portraiture. The imagery employs monochrome palettes and clean studio framing to highlight the collection's structure. Styling by Ursula Wangander emphasizes an earthy colour palette, with the photography utilizing natural light and analogue film techniques to create a grounded visual tone.
