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Brand
H&M
ProjectMens FW24 Lookbook
Monochrome portrait of a male model leaning against a corner wall wearing a button-down shirt and trousers for H&M.

H&M Mens FW24 Lookbook 2024

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Grace Margetson
Grace MargetsonCreative Director
Ursula Wangander
Ursula WanganderFashion Editor/Stylist
Teun van Stein
Teun van SteinModel

Tags

male model leaning against wallmale modelmodel leaning against wallman in button down shirtbutton down shirtmens trouserstrousers

Description

Captured in monochrome, male model Teun van Stein poses leaning casually into the corner of a studio set for the H&M Mens FW24 Lookbook. He wears a relaxed-fit button-down shirt and matching trousers, with one hand tucked casually into his pocket. The lighting is soft and directional, creating gentle contrast across the subject and the plain corner backdrop. Photographed by Daniel Archer with creative direction by Grace Margetson and styling by Ursula Wangander.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Off-White (50%)

Background

Grey Seamless

Context

Lookbook