H&M: Men's Essentials
Brand
Date
Feb 2024
Description
H&M presents Men's Essentials, a commercial lookbook collection capturing the brand's latest apparel range. The project features model William Los, with photography by Mark Rabadan. The series utilises a mix of clean, minimalist compositions alongside moody, high-contrast imagery. Execution spans from natural light-filled portraits to dramatic chiaroscuro studies, focusing on the texture and silhouette of the layered menswear pieces against neutral studio backdrops.
Style
Editorial, Vertical
Industries
Color
Jet Black
Background
Concrete Texture
Context
Lookbook
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