H&M

Feb 2024

H&M presents Men's Essentials, a fashion project featuring model William Los in a series of clean, versatile looks. The campaign focuses on layering and neutral tones, showcasing tailored blazers and patterned shirting against textured backgrounds. Photographed by Mark Rabadan, the visuals shift between bright, minimalist studio lighting and dramatic chiaroscuro for a high-contrast, editorial finish. The imagery maintains a consistent vertical orientation, highlighting apparel texture through varying light qualities.

Editorial, Vertical

High Street Fashion

Concrete Texture

Lookbook