H&M presents Men's Essentials, a commercial lookbook collection capturing the brand's latest apparel range. The project features model William Los, with photography by Mark Rabadan.
The series utilises a mix of clean, minimalist compositions alongside moody, high-contrast imagery. Execution spans from natural light-filled portraits to dramatic chiaroscuro studies, focusing on the texture and silhouette of the layered menswear pieces against neutral studio backdrops.
