Brand
ProjectMen's Essentials

H&M Men's Essentials 2024
Associated creatives
Tags
Description
This black and white fashion portrait for H&M Men's Essentials features model William Los photographed by Mark Rabadan. The subject is captured in a vertical framing against a textured white wall with dramatic directional lighting casting distinct shadow lines across his face and body. He wears an open patterned short-sleeve shirt layered over a white tank top, paired with dark trousers. The composition employs a moody, high-contrast aesthetic with sharp tonal separation between illuminated areas and deep shadows.
