H&M
LOOKBOOK AW24 2
Brand
ProjectLOOKBOOK AW24 2
Date
Sep 2024
Description
H&M presents the AW24 2 Lookbook, a fashion editorial project that highlights seasonal textures and clean silhouettes. Captured against a minimalist white background, the imagery channels a precise aesthetic, relying on natural light to emphasize the structured layering and material depth of the collection. Photographer Alejandro Sonoro and fashion director Hilda Sandström shape the visual narrative, focusing on monochromatic leather sets, oversized outerwear, and tailored accessories. Model Huijia Chen anchors the series, with hair styling by Linda Shalabi and casting by Nathan Couzins providing a cohesive editorial look.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Lookbook
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