H&M: LOOKBOOK AW24 2
Brand
Date
Sep 2024
Description
H&M presents the AW24 2 lookbook, a high street fashion editorial focused on tactile textures and minimalist silhouettes. Captured by photographer Alejandro Sonoro, the series features model Huijia Chen in a collection of dark leather, structured trench coats, and quilted accessories. The project leans into an editorial aesthetic, utilizing natural light and clean studio setups to emphasize the composition of the garments. Fashion director Hilda Sandström oversees the visual direction, with hair styling by Linda Shalabi and casting by Nathan Couzins.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Lookbook
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