Brand
ProjectLOOKBOOK AW24 2

H&M LOOKBOOK AW24 2 2024
Associated creatives
Tags
Description
This fashion editorial image for H&M's Lookbook AW24 2 campaign features model Huijia Chen seated on a modern chair against a clean white seamless background. She wears a structured grey trench coat, dark glossy textured trousers, pointed boots, and futuristic wraparound sunglasses while holding a black woven clutch bag. The composition is captured with clean studio lighting, highlighting the contrasting textures of the garments and accessories. Photographer Alejandro Sonoro and Fashion Director Hilda Sandström shaped the visual direction of the project.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (50%)
Jet Black (50%)
Background
White Seamless
Context
Lookbook
