H&M

Aug 2023

H&M’s Knits August 2023 project is a fashion editorial campaign that highlights the season's tactile knitwear collection. Captured through a minimalist lens, the imagery emphasises the interplay of textures between heavy ribbing and fluid satin fabrics across a neutral palette. Photographed by Pauline Suzor, the series employs editorial techniques to create a clean, contemporary aesthetic. The work features styling by Oscar Lange and makeup artistry by Anya de Tobon, with model Evie Harris showcased against consistent white seamless backgrounds. Utilizing natural light and analogue film techniques, the project focuses on simple silhouettes and seasonal design details.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Lookbook