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H&M: Knits Aug 2023

Brand
H&M
Date

Aug 2023

Description

For their Knits Aug 2023 collection, H&M explores seasonal textures through a series of fashion editorial portraits. The campaign centers on a minimalist aesthetic, utilizing natural light and clean studio backgrounds to highlight the tactile qualities of ribbed knitwear and satin fabrications. Captured by photographer Pauline Suzor, the imagery features model Evie Harris in a range of contemporary silhouettes, from oversized turtleneck sweaters to structured midi skirts. With styling by Oscar Lange and makeup by Anya de Tobon, the project employs a neutral palette and clean compositions, occasionally utilizing analogue film and golden hour lighting to emphasize depth and form.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Background

White Seamless

Context

Lookbook

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