Brand
ProjectKnits Aug 2023

H&M Knits Aug 2023 2023
Associated creatives
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Description
This fashion campaign image for H&M titled Knits Aug 2023 features model Evie Harris photographed by Pauline Suzor, styled by Oscar Lange, with makeup by Anya de Tobon. The subject is seated on a bright white floor, wearing a textured cream knit sweater paired with a flowing white satin skirt. Direct sunlight streams across the scene, casting sharp shadows and highlighting the tactile contrast between the soft knitwear and smooth satin fabric. The composition utilizes clean framing against a seamless white background, emphasizing the seasonal textures of the knitwear collection.