H&M: Holiday drop
Brand
Date
Dec 2024
Description
H&M presents the Holiday drop, a fashion campaign featuring model Maryna Polkanova. The imagery leans into a minimalist aesthetic, utilizing a clean studio backdrop to focus on the textures of sequined apparel and leather accessories. Photographer Alberto Polo Iañez captures the subjects with soft, natural light throughout the series. The project incorporates hair styling by Joe Yves and makeup by Anya de Tobon to achieve a refined, editorial look. The visual execution employs a clean composition, with select frames featuring a multiple exposure technique to introduce subtle depth to the portraiture.
Style
Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
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