H&M
Holiday drop
Brand
ProjectHoliday drop
Date
Dec 2024
Description
H&M presents their Holiday drop campaign, a series of fashion portraits focused on seasonal textures and minimalist styling. Captured by photographer Alberto Polo Iañez, the imagery centers on model Maryna Polkanova, showcasing a collection of sequined evening wear and structured leather accessories. The project utilizes a clean studio aesthetic and natural light to emphasize the materiality of the apparel. Creative contributions include hair styling by Joe Yves and makeup artistry by Anya de Tobon, leaning into a refined, monochromatic palette across the series.
Style
Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
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