H&M: H&M x DEADWOOD
Brand
Date
Oct 2024
Description
H&M collaborates with Deadwood on a capsule collection defined by a focus on material and structured silhouettes. Photographed by Olgaç Bozalp, the campaign imagery frames the collection within a minimalist studio environment featuring stark white panels and geometric architectural lines. Styling by Amanda Nadele integrates textured overshirts and leather outerwear, often highlighted through motion-focused techniques. The series leans into a clean, modern aesthetic, utilizing long exposure effects and natural light to emphasize the form and texture of the garments.
Style
Vertical, Clean, Editorial
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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