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Model with blonde locs wearing a beige overshirt and dark jeans in a white studio corner
Motion blur photograph of a man wearing a black leather jacket and dark trousers inside a minimalist white room
Model wearing dark sunglasses and a black leather jacket standing in a white studio corner with vintage computer monitors
Model with blonde locs wearing a beige overshirt and dark jeans in a white studio corner
Motion blur photograph of a man wearing a black leather jacket and dark trousers inside a minimalist white room
Model wearing dark sunglasses and a black leather jacket standing in a white studio corner with vintage computer monitors

H&M H&M x DEADWOOD 2024

About

H&M collaborates with Deadwood on a capsule collection defined by a focus on material and structured silhouettes. Photographed by Olgaç Bozalp, the campaign imagery frames the collection within a minimalist studio environment featuring stark white panels and geometric architectural lines. Styling by Amanda Nadele integrates textured overshirts and leather outerwear, often highlighted through motion-focused techniques. The series leans into a clean, modern aesthetic, utilizing long exposure effects and natural light to emphasize the form and texture of the garments.

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