H&M
H&M x DEADWOOD
Brand
ProjectH&M x DEADWOOD
Date
Oct 2024
Description
H&M partners with Deadwood for a collaborative fashion collection, presented through a series of studio-based imagery. Photographed by Olgaç Bozalp, the campaign features model Vetle Emile Majambere captured against minimalist, architectural backdrops. Styling by Amanda Nadele integrates textured overshirts and leather garments, incorporating props such as vintage computer hardware to create a clean, modern aesthetic. The series utilizes long exposure techniques to emphasize movement, maintaining a neutral color palette throughout the editorial campaign.
Style
Vertical, Clean, Editorial
Industries
Luxury Fashion Houses
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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