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Brand
H&M
ProjectH&M x DEADWOOD
Model wearing dark sunglasses and a black leather jacket standing in a white studio corner with vintage computer monitors

H&M H&M x DEADWOOD 2024

Associated creatives

Olgaç Bozalp
Olgaç BozalpPhotographer
Amanda Nadele
Amanda NadeleFashion Editor/Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man in black leather jacketblack leather jacketleather jacketman wearing sunglassesman in white trouserswhite trousers

Description

This fashion editorial campaign image for H&M x Deadwood features a model standing in the corner of a minimalist white studio space. The subject wears dark sunglasses, a black leather zip-up jacket, white trousers, and dark shoes. Several vintage beige computer monitors are positioned on the white floor in the foreground, with two stacked vertically and one resting nearby. The composition is clean and modern, lit evenly against the white panels with dark frame lines.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign