H&M
H&M Swimwear Lookbook
Brand
ProjectH&M Swimwear Lookbook
Date
Jun 2024
Description
This H&M swimwear lookbook showcases the brand's seasonal collection through a series of studio portraits featuring model Bodhi Heeck. The project leans into a clean, minimalist aesthetic, utilizing a neutral, warm-toned background to place the focus squarely on the resort wear apparel and accessories. Photographed by Maxime La, the imagery utilizes soft, directional natural light to highlight the textures of the knit shirts, swim shorts, and patterned trunks. The production incorporates professional hair styling by Joe Yves, maintaining a polished commercial aesthetic throughout the series.
Style
Vertical, Clean, Lifestyle
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Background
White Seamless
Context
Lookbook
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