H&M: H&M Swimwear Lookbook
Brand
Date
Jun 2024
Description
H&M presents its seasonal swimwear lookbook, featuring model Bodhi Heeck in a series of clean, studio-based portraits. The imagery leans into a commercial aesthetic, utilizing soft, natural light and neutral, minimalist backdrops to place the focus on the summer apparel. Photographer Maxime La captures the collection with a polished approach, emphasizing clean lines and tonal consistency throughout the series. Grooming by hair stylist Joe Yves completes the resort wear styling, maintaining a cohesive and refined look across all frames.
Style
Vertical, Clean, Lifestyle
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Lookbook
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