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Brand
H&M
ProjectH&M Swimwear Lookbook
Man wearing patterned swim shorts against a neutral studio backdrop for H and M swimwear lookbook

H&M H&M Swimwear Lookbook 2024

Associated creatives

Maxime La
Maxime LaPhotographer
Joe Yves
Joe YvesHair Stylist
Bodhi Heeck
Bodhi HeeckModel

Tags

man in swim shortsswim shortsmanpatterned swim shorts

Description

This portrait for the H&M Swimwear Lookbook features a male model photographed by Maxime La against a minimal neutral studio background. The subject is shirtless and wears patterned swim shorts with a drawstring waist, styled with grooming by Joe Yves. Soft, directional lighting highlights the clean composition and natural tones of the scene. The image captures a classic commercial aesthetic typical of summer apparel campaigns.