H&M: H&M Summer 2024 Lookbook Drop 3
Brand
Date
Jun 2024
Description
The H&M Summer 2024 Lookbook Drop 3 is a fashion editorial campaign that leans into a high-contrast, monochrome aesthetic. Photographed by Carlos Garcia, the series captures model Maty Fall in a minimalist studio setting, emphasizing clean lines and sculptural silhouettes. The project features artful design by Eliana Masgalos, with casting directed by Rita Ornellas. The imagery utilises a mix of hard light and high-key illumination to accentuate the textures of the apparel, from mesh headwear to metallic accessories. The series employs an editorial approach that highlights structural detail and graphic composition.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Lookbook
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