H&M
H&M Summer 2024 Lookbook Drop 3
Brand
Date
Jun 2024
Description
H&M presents the Summer 2024 Lookbook Drop 3, a fashion editorial project featuring model Maty Fall. Photographed by Carlos Garcia, the series adopts a minimalist aesthetic to highlight sculptural silhouettes and textured accessories against a stark, high-contrast studio backdrop. Creative lead Eliana Masgalos provides design for the collection lookbook, while casting is directed by Rita Ornellas. The project makes extensive use of monochrome and clean compositions, utilizing a mix of high-key and hard lighting techniques to define the graphic lines of the garments and jewelry.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
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