Brand

H&M H&M Summer 2024 Lookbook Drop 3 2024
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Description
This fashion campaign image for the H&M Summer 2024 Lookbook Drop 3 features model Maty Fall posing against a bright white seamless background. Photographed by Carlos Garcia with styling by Eliana Masgalos and casting by Rita Ornellas, the subject wears black swimwear and chunky silver hoop earrings. Her dark hair is styled in braids that catch the motion of a gentle breeze, creating dynamic lines around her face. The high-contrast black-and-white lighting accentuates the sculptural forms of her clothing and silhouette. The shot is captured in a vertical format with clean lines and high-key illumination.
