H&M: H&M March 24 Drop
Brand
Date
Mar 2024
Description
The H&M March 24 Drop campaign highlights a collection of layered textures and neutral palettes. Captured by photographer Alejandro Sonoro, the fashion editorial features model Elisa Nijman in a series of studio portraits that emphasize clean, minimalist lines and soft light aesthetics. The imagery utilizes a warm, muted color story to showcase lightweight knitwear, sheer layering, and considered textile details. The production was supported by hair stylist Erika Svedjevik and makeup artist Anya de Tobon, who maintained a natural, understated look throughout the shoot.
Style
Vertical, Minimalist, Editorial, Clean
Techniques
Soft Light
Industries
Color
Off-White
Context
Lookbook
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