H&M
H&M March 24 Drop
Mar 2024
The H&M March 24 Drop campaign spotlights the brand’s latest arrivals in high street fashion through a series of editorial studio portraits. Featuring model Elisa Nijman, the collection explores the layering of semi-sheer textures and ribbed knits in a palette of off-white, cream, and neutral earth tones. Captured by photographer Alejandro Sonoro, the imagery leans into a clean, minimalist aesthetic. The compositions utilize soft, diffused lighting against muted, warm-toned backdrops to emphasize the tactile qualities of the apparel. Supporting the look, hair stylist Erika Svedjevik and makeup artist Anya de Tobon maintain a stripped-back, natural appearance throughout the series.
Vertical, Minimalist, Editorial, Clean
Soft Light
High Street Fashion
Lookbook
