H&M
H&M & Lorena Saravia
Brand
ProjectH&M & Lorena Saravia
Date
Sep 2025
Description
The H&M and Lorena Saravia collaboration is an editorial fashion campaign defined by deep textures and minimalist architectural silhouettes. Shot by photographer Sonia Szóstak, the campaign leans into a moody, atmospheric aesthetic through the use of analogue film techniques and natural light. Featuring model Luiza Perote, the collection imagery captures a monochromatic, fringe-heavy aesthetic set against earthy stone caverns and muted, minimalist interiors. Stylists Oscar Lange and Valentina Collado anchor the work in tactile contrasts, balancing dark, western-inspired layering with clean structural framing.
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