H&M: H&M & Lorena Saravia
Brand
Date
Sep 2025
Description
The H&M and Lorena Saravia collaboration is an editorial campaign that merges architectural minimalism with earthy, western-inspired textures. Photographed by Sonia Szóstak, the imagery utilizes a moody and desaturated palette to highlight the collection's layered fringe and monochromatic silhouettes. The project features model Luiza Perote captured in both expansive, cavernous landscapes and structured, minimalist interiors. With fashion styling provided by Oscar Lange and Valentina Collado, the series leans into analogue film techniques and natural light to emphasize the raw textures of the garments and their surrounding environments.
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