H&M H&M & Lorena Saravia 2025

Description

A soft-focus, atmospheric full-length fashion portrait from the H&M and Lorena Saravia collaboration, photographed by Sonia Szóstak with styling by Oscar Lange and Valentina Collado. Model Luiza Perote stands in profile wearing a dark wide-brim hat and a long, textured black coat featuring delicate fringe accents. The analogue film composition utilizes intentional motion blur and fine grain against a diffused, gradient pastel backdrop with visible film border framing.

Style

Editorial, Vertical, Moody, Grainy

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Gradient

Context

Advertising Campaign