H&M
H&M 'Dreamscape' S/S 2025 Campaign
Apr 2025
The H&M 'Dreamscape' S/S 2025 campaign presents a collection of high street fashion imagery and video, characterised by a minimalist and clean aesthetic. Shot against neutral studio backdrops, the campaign prioritises tailored silhouettes and the tactile quality of its seasonal textiles. Photographer Sam Rock and stylist Kate Phelan orchestrate a series of editorial portraits that lean into soft, natural light and monochrome tones. The project features entertainers Caroline Polachek and FKA twigs alongside a diverse cast of models, capturing an introspective mood through precise, directional lighting. Under the direction of Albert Moya, the campaign utilises clean lines and modern casting by Piergiorgio Del Moro to establish a refined, commercial identity.
Editorial, Vertical, Clean
Natural light
High Street Fashion
White Seamless
Advertising Campaign
Associated creatives
