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·H&M 'Dreamscape' S/S 2025 Campaign

Two female models wearing neutral-toned beige apparel against a clean white studio seamless background

Caroline Polachek wearing a sleeveless taupe dress with scattered dark embellishments against a white background.

Model wearing a pink oversized blazer and matching top against a plain white background for H and M Dreamscape campaign.

Monochrome portrait of FKA twigs wearing a strapless white top and statement rings for H&M Dreamscape campaign by Sam Rock

Three female models posing in cream and white lightweight apparel against a plain white studio background.

Three models wearing white and cream attire against a neutral background for an H&M campaign

Portrait of Caroline Polachek with dark hair and fringe wearing an embellished dress against a seamless white background.

FKA twigs wearing a white strapless minidress against a neutral grey studio background for the H&M Dreamscape campaign.

Two female models wearing neutral taupe clothing against a white background for an H&M campaign.

Two models wearing matching beige sleeveless vests and trousers pose against a clean white background.

Two models in pastel blazers against a white seamless background for H&M Dreamscape campaign

Black and white portrait of a woman wearing an oversized t-shirt, mini skirt, and layered necklaces against a plain background

H&M H&M 'Dreamscape' S/S 2025 Campaign 2025

About

The H&M 'Dreamscape' S/S 2025 campaign explores contemporary tailoring and soft-focus textures through a minimalist editorial lens. Shot against neutral studio backdrops, the collection prioritizes clean lines and a curated pastel and monochrome palette, featuring structured blazers, slip dresses, and embellished coordinates. The imagery, captured by photographer Sam Rock and styled by Kate Phelan, employs soft, natural lighting to emphasize garment silhouette and material detail. The campaign, directed by Albert Moya, features a diverse cast including entertainers FKA twigs and Caroline Polachek, alongside models such as Angelina Kendall and Jazzelle, with casting by Piergiorgio Del Moro. The execution leans into a polished, high-fashion aesthetic characterized by high-clarity portraiture.