H&M: H&M 'Dreamscape' S/S 2025 Campaign

Apr 2025

The H&M 'Dreamscape' S/S 2025 campaign explores contemporary tailoring and soft-focus textures through a minimalist editorial lens. Shot against neutral studio backdrops, the collection prioritizes clean lines and a curated pastel and monochrome palette, featuring structured blazers, slip dresses, and embellished coordinates. The imagery, captured by photographer Sam Rock and styled by Kate Phelan, employs soft, natural lighting to emphasize garment silhouette and material detail. The campaign, directed by Albert Moya, features a diverse cast including entertainers FKA twigs and Caroline Polachek, alongside models such as Angelina Kendall and Jazzelle, with casting by Piergiorgio Del Moro. The execution leans into a polished, high-fashion aesthetic characterized by high-clarity portraiture.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign