The H&M April 24 Drop campaign presents a series of clean editorial portraits featuring model Yoonmi Sun. Photographed by Alejandro Sonoro, the project leans into a minimalist aesthetic, highlighting the collection's versatile basics and contrast-trim apparel through a mix of high-contrast monochrome and soft, even studio lighting.
The imagery utilizes a clean studio backdrop to maintain a sharp focus on garment details and styling. Karin Smeds leads the fashion direction, with hair by Henrik Haue and makeup by Jeanette Törnqvist, emphasizing a refined, modern silhouette throughout the series.
