H&M
H&M April 24 Drop
Brand
ProjectH&M April 24 Drop
Date
Apr 2024
Description
H&M presents the April 24 Drop, a fashion campaign featuring a series of studio portraits that highlight seasonal silhouettes and clean lines. The collection leans into a minimalist aesthetic, utilizing natural light and high-contrast monochrome tones to emphasize the textures of the apparel. The series was captured by photographer Alejandro Sonoro and features model Yoonmi Sun. The styling, led by fashion editor Karin Smeds, focuses on functional layering and sharp details, with hair styling by Henrik Haue and makeup by Jeanette Törnqvist.
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