Brand
ProjectH&M April 24 Drop
H&M H&M April 24 Drop 2024
Associated creatives
Tags
Description
A close-up black and white portrait of model Yoonmi Sun for the H&M April 24 Drop campaign. She gazes toward the camera with a neutral expression, wearing a white sleeveless top with contrasting dark trim along the neckline and armholes. Natural directional lighting casts subtle shadows across her neck and the plain background, highlighting her defined facial features and sleek dark hair.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Advertising Campaign