H&M: Fall-Winter 2025 Campaign Part 2

Oct 2025

The H&M Fall-Winter 2025 Campaign Part 2 leans into a gritty, nocturnal aesthetic, capturing the collection through an editorial lens. Photographed by Anthony Seklaoui, the campaign features models Vittoria Ceretti, Angelina Kendall, and Alex Consani navigating urban environments under the cover of dusk and night. Utilizing a mix of direct flash and moody, low-key lighting, the imagery highlights the textures of the season—ranging from faux fur and patent leather to lace and tailored wool. The compositions often rely on candid motion and structured tailoring to ground the high-fashion elements in an authentic, street-level atmosphere, leaning into monochrome palettes and high-contrast silhouettes.

Editorial, Horizontal

Street

Advertising Campaign