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·Fall-Winter 2025 Campaign Part 2

Two models walking at night on a paved street wearing H&M Fall-Winter 2025 campaign attire

Two models walking down a dark city street at night, wearing oversized grey suits, white button-down shirts, and striped ties.

Two female models in black coats and skirts standing on a city street at dusk for H&M Fall-Winter 2025 campaign.

Vittoria Ceretti in a black bomber jacket and satin slip dress outdoors at night for H&M Fall-Winter 2025 Campaign Part 2 shot by Anthony Seklaoui.

Model Vittoria Ceretti standing on a city street at night wearing a black lace top and dark trousers for the H&M Fall-Winter 2025 campaign.

Vittoria Ceretti wearing a white blouse and black skirt on a city street for H&M Fall-Winter 2025 campaign

Model in a black faux fur coat and shiny trousers standing outdoors at night for H&M Fall-Winter 2025 campaign.

Model Angelina Kendall in a black leather outfit leaning against a stone building at night for H&M

Two female models walking outdoors at night wearing oversized grey suits, white button-down shirts, and striped ties.

H&M Fall-Winter 2025 Campaign Part 2 2025

About

The H&M Fall-Winter 2025 Campaign Part 2 leans into a gritty, nocturnal aesthetic, capturing the collection through an editorial lens. Photographed by Anthony Seklaoui, the campaign features models Vittoria Ceretti, Angelina Kendall, and Alex Consani navigating urban environments under the cover of dusk and night. Utilizing a mix of direct flash and moody, low-key lighting, the imagery highlights the textures of the season—ranging from faux fur and patent leather to lace and tailored wool. The compositions often rely on candid motion and structured tailoring to ground the high-fashion elements in an authentic, street-level atmosphere, leaning into monochrome palettes and high-contrast silhouettes.